VenuWorks Names Scott Mullen Vice President of Programming & Entertainment

VenuWorks today announced that Scott Mullen, CVE has joined the company as Vice President of Programming & Entertainment, bringing extensive experience in live entertainment booking, strategic programming, artist relations, and revenue development.

In this strategic programming leadership role, Mullen will work alongside venue teams and the venue partners we serve to shape programming and entertainment strategy across VenuWorks’ portfolio. His focus will include expanding the event pipeline, enhancing collaboration across venues, and identifying new opportunities that increase revenue and community engagement.

Mullen’s career spans leadership roles across arenas, performing arts centers, stadiums/amphitheaters, and convention/conference facilities. Most recently Scott served as General Manager of the Vibrant Arena at The MARK in Moline, Illinois (formerly known as The MARK of the Quad Cities, the iWireless Center, and the TaxSlayer Center), where he oversaw all aspects of arena operations, booking, and event strategy. During his tenure, he successfully attracted a wide range of national touring acts and family shows, strengthened key industry relationships, and enhanced the venue’s reputation within the live entertainment industry.

“Scott is a proven programming leader with a track record of delivering high-caliber content and strong financial results,” said Steve Peters, CEO of VenuWorks. “This addition comes at an important time for our organization, and I’m confident Scott’s talents, industry relationships, and forward-thinking approach will elevate our programming efforts company wide.”

Mullen is widely respected across the industry for driving performance through strategic event programming and operational excellence. As Executive Director of Vibrant Arena, he helped turn an operation that was running a deficit into sustained success, including record-breaking net profits of more than $2 million annually in two of the past three years. He has also achieved record net annual profits while managing Nassau Veterans Memorial Coliseum and Hersheypark Arena, Stadium & Amphitheater.

An active leader in the venue management community, Mullen has served in national leadership roles with the International Association of Venue Managers (IAVM) since 1993, including service on the IAVM Board as Arena Sector Director and Director of Region 3.

“The VenuWorks team includes so many quality individuals whom I consider to be among the very best in this business, and it is an honor to join their ranks,” said Mullen. “I look forward to leveraging the growing network of VenuWorks-managed venues across the country to strategically deliver high-caliber, revenue-producing content."