Tricia Gonyo

Chief Marketing Officer

Tricia Gonyo serves as the Chief Marketing Officer at VenuWorks, overseeing all ticketing, sales, and marketing efforts for the company and its managed venues. She leads the implementation of strategic marketing initiatives designed to drive revenue and deliver value to stakeholders.  

Tricia also oversees the operations for VenuWorks Presents, the company’s full-service concert production division. VenuWorks Presents promotes live entertainment across clubs, theaters, arenas, and amphitheaters nationwide. Under Tricia’s leadership, the team creates unforgettable experiences for artists and fans. She drives the strategy and execution of effective public relations, advertising, digital marketing, and strategic partnerships to generate excitement and demand for events.  

Before joining VenuWorks, Tricia held the role of Senior Client Development Director at Ticketmaster, where she managed client accounts across an eight-state territory. Her extensive experience spans sales, marketing, and management, with a proven record of developing strategic relationships, driving results, and advancing in leadership roles.  

Tricia earned a bachelor’s degree in Sports Administration and Corporate Communications from Simpson College and a master’s degree in Sports Management from Iowa State University. Known for her expertise in relationship management, strategic planning, digital marketing, branding, team leadership, and client acquisition, Tricia also provides executive-level guidance to the sales, marketing, and ticketing teams at VenuWorks' corporate office and its 50+ managed venues. Her leadership ensures cohesive branding, impactful advertising, and innovative marketing strategies.