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Market Information
DES MOINES, IOWA
Hoyt Sherman Place (1,251)
Location: Des Moines is located in central Iowa.
Des Moines is approximately 200 miles north of Kansas City, 250 miles south of Minneapolis, 330 miles west of Chicago, and 130 miles east of Omaha.
Demographics (2003 census bureau estimates):
Des Moines city - 196,093
Male - 48.4 %
Female - 51.6
15 to 19 - 6.7
20 to 24 - 7.6
25 to 34 - 16.3
35 to 44 - 15.5
45 to 54 - 12.6
Polk County - 401,006
Male - 48.5
Female - 51.5
15 to 19 - 6.7
20 to 24 - 6.8
25 to 34 - 15.8
35 to 44 - 16.4
45 to 54 - 13.5
Des Moines MSA (Dallas, Guthrie, Madison, Polk and Warren counties) – 481,394
Male - 48.6
Female - 51.4
15 to 19 - 6.9
20 to 24 - 6.4
25 to 34 - 15.1
35 to 44 - 16.4
45 to 54 - 13.6
Local colleges:
Drake - 5,126 students
Grand View - 1,378
Iowa State - 26,845
Des Moines Area Community College - 10,998
Media:
TV: ABC (WOI-5), NBC (WHO-13), CBS (KCCI-8), FOX (KDSM-17), CW (KPWB-23), Independents (WBXF-4 and KRPG-43) local affiliates.
Cable provider: Mediacom
Radio: 22 stations within 25 miles
Public radio - 2
Religious - 4
Christian contemporary - 3
College - 3
Rock - 1
Adult contemporary - 2
Urban contemporary - 1
Adult album alternative - 2
Classical - 1
Country - 2
News/Talk - 2
Top-40 - 1
Nostalgia - 1
Spanish - 2
Sports - 1
Newspapers:
Des Moines Register (M-F 151,336; Sunday 240,912)
E-mail database: 1,288
Corporate Partners:
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